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Farmers Apprentice Virtual Awards

Virtual Events


Farmers weekly host an annual awards ceremony in London. Due to the Covid-19 pandemic, this awards ceremony could not take place in person so they approached us to help the create a virtual version of the awards.

They were conscious that holding their audiences attention for 2 hours virtually is very different to being in a banquet hall in person, so they wanted to split the awards show into 5 individual 20-minute episodes.

As well as the awards content, they also wanted each episode to include elements of entertainment, so that they could be as engaging as possible.

We had previously produced the programme in 2018 but this time needed to find a way to do it despite the restrictions put in place by the global COVID pandemic.


To effectively engage diverse audiences, we divided them into three distinct groups.

Presenter segments were filmed in one day at Adam Henson's farm, one of the presenters' locations. Sponsors were invited to a central location to film their winner announcements individually, with remote submission options available.

A small team interviewed select major winners off-site to maintain anonymity. Our animation team crafted a custom animation, "The A to Z of Farming," featuring farming-related definitions for each letter, reflecting the 2020 farming experience.

Additionally, each episode featured standalone entertainment content, such as performances by the "singing farmer."

This approach led to record-breaking viewership, with audiences tuning in on release day and continuing to watch for weeks and months after, expanding exposure for winners, sponsors, and the industry.

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