With promising organic statistics, paid ads was a strategy RIAT were ready to invest in.
One of the unpredictable challenges that PinPoint faced was the changing of platforms. When Musk became CEO of, now X, his approach to paid advertising on the platform became a challenge when wanting to continue the strategy of paid media.
Not only that but with the vast amount of ticket varieties that RIAT offer, such as having to advertise over 8 different hospitality enclosures as well as the various standardised tickets were one of the creative challenges that PinPoint Media faced.
Despite the social media platform changes, PinPoint were able to quickly adapt and continue to accelerate RIAT into record-breaking ROI for the military air show.
Not only that but a plethora of creatives were formed which helped build upon the showcasing of RIAT and the feel behind attending the show.
As showcased by the images on this case study, RIAT were tooled with creatives that captured the heart of the show which allowed for these display ads to be the focus of their placement.
You all make it incredibly easy for us to trust you with our events as you are such perfectionists and true professionals! Genuinely from me, a huge thank you to all of your team, especially to Fergus for being so brilliant. Couldn’t have done it without you.
Marketing Lead | CIISEC
Thanks for being a really, responsive fab team, have loved working with you.
Head of Strategic Marketing Campaigns & Global Events | BAE Systems Digital Intelligence
I have worked with PinPoint Media for 5 years, they have been our outsourced partner of choice since the event's inception and have been nothing short of exceptional. They put in a huge amount of effort and skill to ensure the awards are special and ultimately a resounding success each year.
Founder | The National Cyber Awards
Thanks for all your help with the TAE stand. You did an amazing job and the stand looked brilliant.
Strategic Planning Director | TAE Power Solutions
