Veolia VR | Event Activation

Brief

Leading brands strive to craft immersive virtual experiences that bring the extraordinary to life without any risk.  Veolia’s GeoMeltⓇ facility simulation was designed for a secure and captivating encounter.

Given the inherent hazards of the actual GeoMeltⓇ facility, regular access for workers is restricted. In response, Veolia sought to replicate the experience through a remarkably realistic VR simulation. This enables them to showcase the intricacies of the facility at various events and share the virtual encounter with clients, ensuring a safe yet engaging experience for all.

Solution

This was a huge technical project but the team persevered, with several A/B internal testing stages, client feedback and a handful of demonstrations with the client.

This allowed the team to pick up and tweak any technical issues that restricted the virtual experience from running seamlessly for our client. The team also implemented the use of AI to help support the project using ChatGPT and Unreal Engine 5 as a part of the VR software construction.

The final outcome consisted of a realistic immersive experience including the sights and sounds of the GeoMeltⓇ facility and an educational walk-through which Veolia have since been delighted with.