Payhawk was looking for a unique way to promote their services to potential B2B clients within the US attending the SuiteWorld 2023 conference in Las Vegas. With 3 major billboards located on the Las Vegas strip, Payhawk wanted to engage a new audience through different mediums, new creative and an increased DOOH presence.
Creating a 3D anamorphic animation to showcase Payhawk’s services was competitive as we were competing with the excitement of the Las Vegas strip. The campaign needed to cut-through whilst be understandable at a glance and generate genuine impact.
We realised we needed to grab the attention of SuiteWorld attendees in multiple ways. It was therefore decided we would not only display Payhawk via Digital Out Of Home, but also via a wrapped fleet of Tesla Ubers.
“You guys were really great to work with”
Maisie Richardson, Marketing Director, UK/I & US
The campaign was 4 days, it included 3 billboards and 5 wrapped Tesla Ubers. Overall, Payhawk established a strong brand presence through multiple touch points throughout the event. ‘Swarming’ Caesars Forum and Hotel Flamingo during the SuiteWorld Conference, and driving Ubers around high density areas with significant traffic on the Vegas strip generated over 1.1m impressions.
You all make it incredibly easy for us to trust you with our events as you are such perfectionists and true professionals! Genuinely from me, a huge thank you to all of your team, especially to Fergus for being so brilliant. Couldn’t have done it without you.
Marketing Lead | CIISEC
Thanks for being a really, responsive fab team, have loved working with you.
Head of Strategic Marketing Campaigns & Global Events | BAE Systems Digital Intelligence
I have worked with PinPoint Media for 5 years, they have been our outsourced partner of choice since the event's inception and have been nothing short of exceptional. They put in a huge amount of effort and skill to ensure the awards are special and ultimately a resounding success each year.
Founder | The National Cyber Awards
Thanks for all your help with the TAE stand. You did an amazing job and the stand looked brilliant.
Strategic Planning Director | TAE Power Solutions
